A few of Our Strategies at a glance

Display of luxury tequila gift boxes and bottles at a retail store promoting corporate gifting season in Lagos, with signs indicating prices and contact information for corporate orders.
Display of barrels of tequila and promotional signage at Prince Supermarket in Ilorin, Nigeria, with shelves of products on both sides.
A wooden table with whiskey tasting glasses labeled 'Barrel Ambassadors,' some ice cubes, dried orange slices, and a bowl of mixed nuts. In the background, there are menus and a black box with more whiskey glasses branded 'Barrel Ambassadors,' set in a warmly lit room with large windows showing a cityscape and historic architecture.
Four people standing behind a table, pouring whiskey into glasses during a whiskey tasting event called Barrel Ambassadors at a whiskey tasting party in Benin City, Edo State, 2024. A large sign with the event name and details in the background, surrounded by plants and dim lighting.
Large airport sign advertising 'The Ambassador' barrel proof bourbon whiskey, aged 12 years, with an image of a whiskey bottle on the left. The sign highlights that the whiskey is now available at Calabar arrivals, duty-free shop.
A display of Barrel Ambassadors tequila bottles and branded gift boxes with gold ribbons, accompanied by informational cards on a table with a patterned cloth.
Three warehouse workers wearing black safety helmets and yellow high-visibility vests inspecting boxes of Maestro tequila in a warehouse. They are holding clipboards and a handheld scanner. The warehouse contains shelves filled with boxes and pallets of goods, with signs indicating logistics and safety instructions.
A bartender pouring a drink into a cocktail glass at a bar with bottles of alcohol on the shelves behind him. Two customers, a woman in gold attire and a man in a dark suit, are seated at the bar, enjoying their drinks. The bar has a luxurious decor with gold accents, plants, and large windows showing a cityscape.
Market scene at Lagos Market Section B with people shopping for spirits and alcohol bottles, colorful umbrellas, and signage indicating liquor prices and alcohol types.

Open Market Stocking

A male customer making a payment at the checkout counter of a SPAR supermarket, with a female cashier smiling behind the register. The checkout display shows a total of 25,800 Naira for a purchase including lime and tequila. The background features supermarket shelves stocked with various products and signs, including one that says 'Welcome to SPAR Your Everyday Supermarket' and another indicating 'Checkout 3 - Offtrade'.

Customer buying Tequila + limes at SPAR checkout

A bar setting at night with neon signs reading 'Barrel Ambassadors Whiskey Est. 2018' and 'Horeca Nightlife.' The bar is made of wood with various bottles of liquor, a glass of whiskey with a lemon slice, a bowl of nuts, and bar tools on the counter. The background shows a waterway with houses and a city skyline illuminated in the distance.
Shelf display of Barrel Ambassadors 12-year-old whiskey bottles in a supermarket. The label promotes rich caramel and toasted oak flavors, a smooth finish, and suitable for sipping or cocktails. The price tag shows 28,500 Naira, with a member price of 27,075 Naira for a limited stock of 24 bottles.

Shelf talker POSM + Naira pricing .Your retail chain sell-in shot.

A bar scene featuring a bottle of bourbon whiskey labeled 'The Ambassador,' several empty crystal glasses with ice and lemon slices, a small bowl of peanuts, and promotional signs for whiskey tasting. In the background, there's a bar with bottles and glasses, large potted plants, and windows showing a cityscape.
A man standing behind a stall at an outdoor market displaying bottles of whiskey labeled 'Barrel Ambassadors'. There is a large blue umbrella with the brand name and details, and a sign with pricing information for the whiskey. The background shows vendors selling fruits and vegetables at the market.
Pallets of barrels labeled 'Barrel Ambassadors Tequila' and boxes of bottles stacked in an open market stall. Signs indicate wholesale tequila distributor, located at Onitsha Market Depot in Nigeria.
Neon sign reading "Barrel Ambassadors" with a graphic of a tequila barrel and a cannabis leaf. The sign is in a lively bar or restaurant with wooden decor, plants, and people in the background.
A bartender pouring whiskey into a glass at a bar with art and green plants in the background.

Corporate Gifting in Modern Trade Accounts

Gondola Space Allocations in Traditional Off trade

Branded POSM for Table placement & Perfect serve

Brand ambassadors + branded ice buckets. On-premise Brand Tasting

Strategic Billboard Placements

Gold ribbon gifting, offtrade/B2B.

Pallet display of branded banners. B2B scale proof.

Barman Trainings for perfect serve

Neon Barrel Ambassadors glorifier.

Branded umbrella POSM over traditional stall. Shows informal trade penetration.

Bartending